Sales, NLP, and advertising
Watching the SuperBowl ads, I continue to be amazed at how few use the knowledge of influence to, well, influence. Granted, most advertisers at this level may argue that they are only seeking name recognition. (A few years ago, it took a long time to have any idea what GoDaddy actually did.) But it seems such a waste of funds to not use advertising to actually influence someone to buy something. In short, where are the action commands? U2 commercial included “Download (red)” and Bud Lite Platinum had “turn to Bud lite” (accompanied by a visual of a hand turning the bottle top—a nice touch.) Would it have been so hard to find a way to say, “Buy pistachios”, for instance? Choose Doritos? Grab the Heinz bottle?
Most of the ads included good Visual, Auditory, and Kinesthetic influences. However, only a few crafted a story to CREATE a kinesthetic response rather than just show someone running or a car driving fast down a road. Kudos to Budweiser and the two stories they presented. A “well done” also to McDonald’s, Doritos, and Heinz.
I hope advertisers discover the power of NLP and the impact NLP can have on sales. Wouldn’t it be helpful if ads were written to actually influence an audience to act rather than just recall?