Dr. Duane Lakin is a psychologist and business consultant. A graduate of the University of Minnesota, Duane has thirty years of experience serving business leaders as an industrial psychologist. Prior to that, he was a clinical psychologist and school consultant.
In talking with business people from many industries, he realized that the skills needed to sell yourself and be persuasive in business are very similar to the skills used to gain rapport and influence people in the practice of applied psychology. As a result, he has dedicated himself to refining and teaching the practical applications of NLP (neurolinguistic programming) to sales and management professionals.
Since the mid-1980's, he has been looking at ways to make NLP useful to sales people. Sales representatives have told him clearly that they are not interested in touchy-feely theories or complex analytical approaches to selling. Having worked for three decades in the business arena as a consultant in the hiring process for sales people, managers and executives, he has seen ample proof that selling is hard enough without making it more difficult. At the same time, he has discovered that few sales people are trained in how to sell themselves and how to use language to increase their effectiveness. As a result, he has seen remarkable sales increases following very little training.
His lesson, The Unfair Advantage--Sell with NLP! has been seen by representatives of over 750 companies in the U.S., U.K., Russia, Hungary, Italy, and Canada. His research and consulting in NLP applications to telemarketing are unique in the industry. He has trained managers from companies such as Xerox, PacBell, Andersen Consulting, American General, Cable and Wireless, Hewlett Packard, GE, and many others. He has written or contributed to articles in Selling Power, HR Magazine, Production and Inventory Management, and Sales and Marketing Excellence. He has also talked to many professional organizations on NLP as well as interviewing skills. He is a recipient of the "TEC 200" and "Vistage 100 Achievement Award" designations for outstanding resource speakers to TEC (now called Vistage).
His book based on the lesson, The Unfair Advantage: Sell with NLP!, is available to buy from Amazon.com, NLP Comprehensive, Lakin Associates, and other booksellers, and it is consistently the top rated book on NLP for sales. You can read the reviews at Amazon.com. It has been translated and published in Romanian, Polish and Spanish languages. An audio version of the book is available, and a video of the live lesson is also available. Online lessons can now be seen at www.sellwithnlp.com.