What is The Unfair Advantage?
The Unfair Advantage is why someone does business with you instead of your competition. And if you look closely or ask your customer, the only real unfair advantage you ever has is... YOU, Click here for more details.
What is NLP?
NLP (neurolinguistic programming) is a collection of skills to build trust, understand others, and lead more effectively. NLP shows how talking and thinking impact each another, Click here for more details.
Prefer in-person workshops?
Dr. Lakin continues to provide customized1/2-day introduction workshop or 1-2 day skill-training workshops to companies around the world. If you would like to see the typical outline for such a program, Click here for more details.
Does it work?
The Unfair Advantage: Sell with NLP! has been presented to professional sellers for nearly 25 years. To see what people have to say about the program and its impact, Click here for more details.
Join our Discussion Forum
To help people learn from one another, we provide a forum where Dr. Lakin, participants from the online lessons, and others can talk about topics and see how sales people use the skills everyday, Click here for more details.
The Unfair Telemarketing Advantage
Inbound and outbound telemarketing are special challenges. People want to see the sale close with one call. Several of the online lessons address aspects of this unique world, including script writing, Click here for more details.