Sell With NLP - Information about Sales, Training Workshops.

Welcome Guest !

"The Unfair Advantage: Sell with NLP! for Inside Sales" can now be seen and heard via four downloadable lessons. When completed, participants will know how to get an appointment, move the sales process quickly, and above all, write powerful scripts to get results.

The lessons consist of Powerpoint presentations with narration and interactive exercises. The program includes four lessons from the "The Unfair Advantage: Sell with NLP!" 10-lesson program. With these four lessons, for the cost of $360, participants will learn:

For more information,
write to Dr. Lakin,, or call 630-871-2996

Dr. Duane Lakin
Lakin Associates
Psychology for Business Needs

On-Demand Lessons

"The Unfair Advantage: Sell with NLP!" is now available to you in a series of online Lessons. Sign-up. Watch part or all of the lesson. Return. Re-view if you wish. Then use your advantage as you sell.

What is The Unfair Advantage?

The Unfair Advantage is why someone does business with you instead of your competition. And if you look closely or ask your customer, the only real unfair advantage you ever has is... YOU, Click here for more details.

What is NLP?

NLP (neurolinguistic programming) is a collection of skills to build trust, understand others, and lead more effectively. NLP shows how talking and thinking impact each another, Click here for more details.

Prefer in-person workshops?

Dr. Lakin continues to provide customized1/2-day introduction workshop or 1-2 day skill-training workshops to companies around the world. If you would like to see the typical outline for such a program, Click here for more details.

Does it work?

The Unfair Advantage: Sell with NLP! has been presented to professional sellers for nearly 25 years. To see what people have to say about the program and its impact, Click here for more details.

Join our Discussion Forum

To help people learn from one another, we provide a forum where Dr. Lakin, participants from the online lessons, and others can talk about topics and see how sales people use the skills everyday, Click here for more details.

The Unfair Telemarketing Advantage

Inbound and outbound telemarketing are special challenges. People want to see the sale close with one call. Several of the online lessons address aspects of this unique world, including script writing, Click here for more details.


NLP, sales, and “truth”
NLP keeps reminding us: The map is not the territory. Hopefully, NLP can help more people at least accept that everything is colored by our “maps” and our mental models. There is no truth. And if there is no truth, perhaps we can learn by listening to a different map and hearing what is being said. Perhaps we can help people learn that in any journey, there can be several paths to take. Multiple maps can be an asset, not a problem.

Need to differentiate yourself in email/call?
In preparation for the New York workshop in September, I ask participants, “What is a problem you would like solved?” Most recent response: “When we go to a tradeshow, we...

Post-it notes to help with Embedded Commands
A recent participant in a The Unfair Advantage workshop wrote to tell me he is using Post-It Notes to help him with calls and emails. He writes the command to...



I am inviting qualified trainers to become licensed to sell and conduct "The Unfair Advantage: Sell with NLP!" workshops worldwide. If you have group training experience and some knowledge of NLP, I will provide all materials and updates, additional training in conducting these workshops, and on-going support. If you want to be a licensed "The Unfair Advantage: Sell with NLP!" provider, please write Dr. Duane Lakin,